Three Easy Ways to Increase Ad Revenue

If you’re a web publisher, chances are you could be earning more revenue on your web site. This week we encourage you to open your mind and your site to new options and maximize your users’ exposure to high-quality, high-yielding advertisements.

Here are three tips to get you started:

1. OPEN up to different ad formats
Instead of just text or banner ad placements, edit your AdBrite zones to include Full Page Ad and Inline ads. Both formats are easy to activate on existing zones and don’t take up any of your web page real estate.

Have you uploaded your own photos or videos to your site? If so, make sure you monetize them by allowing BritePic or InVideo ads. They keep the integrity of your uploaded content and allow you to integrate quality advertising.

2. OPEN up ad placements
Think of the big picture and invest the same amount of time into the look and feel of your web advertisements as you do your own content. Customize your ad zones so that the colors are the same or similar palate and maintain the visual identity of your ‘brand’. Color blind or lacking creative inspiration? Check out www.colourlovers.com for instant color-scheme building.

3. OPEN up new ad zones
Create multiple ad zones of varying sizes and placements on your web canvas to increase the likelihood of displaying more high-quality advertisements on your site. Premium brand advertisers leverage multiple ad sizes and campaign creatives to reach their audience – why cut your slice of the profit pie short? Imagine, for example, that I have a blog that posts networking and career-building tips for young professionals. If I have both a leader board and sky scraper zone for image ads on my front page, my 20- and 30-something subscribers are twice as likely to see the promotion for Verizon’s new bla

Age & Gender targeting

If you’ve launched a new ad campaign with us this summer, chances are you’ve already seen the option to target consumers by Age & Gender. But just in case you haven’t…

AdBrite now offers Age & Gender targeting in addition to its standard demographic targeting options. Simply select which gender and age group(s) you wish to target when creating your new campaign.

Existing campaign? No sweat - you can incorporate Age & Gender targeting, or make other changes, by editing the targeting options on the Campaign Settings widget in the For Advertisers section of the AdBrite site. For an example refer to Winnie’s “Eureka! Advertiser Improvements” post.

Happy (and more targeted!) advertising,

Jennifer

How do I start?

AdBrite recently launched re-targeting, one of the most effective online marketing strategies available. Here’s a short primer on what it is, how it works, and how you can get started.

What is re-targeting, anyway?
Re-targeting is a marketing strategy that targets your existing prospects and converts them into customers. With re-targeting, ads are delivered only to consumers who have interacted with your prior marketing campaigns and/or visited your site.

Because it allows marketers to isolate engaged prospects and make a second, targeted effort to drive purchases, re-targeting has proven to be one of the most successful and cost-effective online marketing strategies.

How does it work?
Let’s say, for example, that Jane Q. Public visits your website looking for the latest best-selling novel. Jane may find the NY Times’ best seller in stock, and may even add it to her shopping cart and review shipping options before she gets distracted with a phone call and cancels her shopping session.

You’ve already paid $80 in online search advertising just to get Jane to your store the first time, why spend another $80 to start the process all over again? If you incorporate re-targeting into your online marketing plan, you won’t have to. Just set up an AdBrite re-targeting campaign, and we’ll serve your ads to Jane the next time we see her on one of the 70,000 sites in the AdBrite network.

Search re-marketing is another productive re-targeting strategy. With search re-marketing, you use a code that cookies visitors to your search landing pages, thus identifying and “re-marketing” to consumers who showed enough interest to click on your paid search campaigns, but may not have completed a purchase.

Whether it’s standard re-targeting or search re-marketing, AdBrite can help you re-connect with your prospects on the 70,000 sites in the AdBrite network. We’ll help you cost-effectively convert these purchase intenders into buyers.

How do I start?
AdBrite recently introduced re-targeting to select advertisers on an invitation-basis, with a minimum spend commitment. To activate re-targeting for your campaigns, contact your AdBrite representative by emailing adsales (at) adbrite (dot) com.

What is the Full Page Ad?

It’s been almost a year since AdBrite launched the industry’s first active interstitial ad unit. We sat down with Eric, a Senior Account Manager at AdBrite, to get some tips on using this cool ad format:

What is the Full Page Ad?

Eric: The Full Page Ad is an ad format that spans the entire user’s screen when it displays. Advertisers use an existing page on their web sites, or use the URL from a microsite, as the ad creative. When Internet users are shown the ad, they get the option of interacting directly with the “advertisement” [site], bookmarking it or skipping it and continuing with the web site they were viewing.

What types of advertisers typically use the FPA? How well does it work for them?

Eric: The Full Page Ad works really well for advertisers who are looking to drive large amounts of traffic to their site in a short amount of time. Summer festival and concert promotions have been beating advertiser expectations handily. FPA also works well for advertisers who are looking to spread a message and want to make sure that they catch the users’ attention, like for TV series and/or movies.

What is one thing that all advertisers need to know about the Full Page Ad?

Eric: That it’s easier than you think to advertise this way. The Full Page Ad literally takes minutes to create because all the advertiser has to do is upload the URL to their site. Also, we show the average number of seconds that a user spends looking at the ad, so it’s great for brand advertisers as well.

What makes successful Full Page advertisers, well, so successful with it?

Eric: The key thing is to create a landing URL tailored specifically for the Full Page Ad. Advertisers will want to make sure that the URL has one or two action items on the page, and they’ll want to make sure that the user will understand clearly what action to take when they see the ad appear.

Which is/was the coolest full page ad you’ve seen recently? Why?

Eric: I’ll go with Prison Break. It totally captured my interest; the landing page is key.

What one thing should all publishers know about the Full Page ad?

Eric: We’ve had some publishers who’ve started working with AdBrite just with text and banner ads, and once they’ve given Full Page Ads a shot, they’ve found that it’s a great source of income. We’ve also seen that traffic on publishers’ sites don’t really decrease, which may be a concern for publishers considering whether or not to allow Full Page Ads on their site.

Interviewer’s note:

Advertisers- Interested in running a Full Page Ad campaign? Learn more HERE.

AdBrite recently partnered with the industry’s

AdBrite recently partnered with the industry’s leading rich media vendors - including EyeWonder, EyeBlaster, PointRoll and more - to support rich media ad formats in our online marketplace.

The first campaign to benefit was Fox Broadcasting’s promotion of the series premier of FRINGE. Produced by the people behind “Lost” and “Alias”, FRINGE is a new sci-fi/thriller series that blurs the line between the possible and impossible.

Fox used EyeWonder’s expandable ads to promote FRINGE. For Example, Fox’s 728×90 super-banner expands to show a video trailer for the new series. To see an example of the ad click here.

Rich Media allows advertisers to create compelling interactive advertisements for their target audiences. And web publishers typically earn higher yield CPMs from these ad formats.

AdBrite is offering rich media ad zones to publishers on an invitation-only basis. Publishers interested in leaning more about these high-yielding ad formats can visit the Rich Media page of the How AdBrite Works section of our web site.

Interested advertisers should contact our Ad Sales team at adsales (at) adbrite (dot) com or call 1-877-232-5200.

After rigorous usability testing the User Interface team at AdBrite has identified improvements to the publisher interface that should eliminate redundancy and streamline account management.

The most notable change is that the “Statistics” page will be combined with the “Manage ad zones” page and there will no longer be a “Statistics” link in the publisher sub-navigation.

Zone management statistics and option links have been consolidated into a dropdown menu that includes the functions that you’re already familiar with:

• Daily statistics
• Ad statistics
• Ad zone preferences
• Full page ad header (where applicable)
• Get ad code
• View site profile (used to be called “Your Ad Here” page)
• Visit the zone’s URL (represented by a link to the URL)
• Delete the zone (you’ll be prompted “Are you sure?” if you select this)

Check out the screenshot below as an example, or go to the For Publishers tab to manage your zones.

CLICKSOR Booth

CLICKSOR Booth #1756 at AD:Tech San Francisco 2009 2009-03-31

With less than a month away, Ad:Tech San Francisco is looming around the corner. As you might expect, Clicksor.com will be attending Ad:Tech San Francisco on April 21 and 22, 2009. If you’re in the area, please drop by and meet some of your account reps at Clicksor Booth #1756 !! We’ll be more than happy to meet you.

As always, we’ve got a large stack of prizes to give away, including a Netbook of Lanovo Ideapad S10 and Lucky Draw for a slew of mystery prizes!! Be sure to drop off your business card for a chance to win!


Clicksor Marketing Department
publisher@clicksor.com

Updates on Clicksor Blog 2009-01-19

We are constantly striving for excellence here at Clicksor and we believe that effective communication is crucial between Clicksor and our clients. Our Clicksor Blog allows us to provide our publishers with the most updated information on any changes or events at Clicksor. We will be providing useful tips that will aid you in gaining control over your profit, such as our post on January 9, 2009: Increasing Earning Tips. Occasionally, we will tackle common concerns that you might have, such as payment issues. We welcome any comments that you might have because they allow the members of the Clicksor community to share their insights and opinions. Any comment that you leave will be a contribution to enable us to understand and serve you better. Subscribe to the Clicksor Blog now to have the most updated posts delivered straight to your account!

Sincerely,

Publisher Management Team

http://blog.clicksor.com

New Paypal Payment system Upgrade! 2008-10-17

Our accounting department has started to use a new Paypal payment system, and it is a little bit different than the old payment system. For paypal payments, publishers receive the payment 1 to 2 business days after the date has shown in the payment history of publisher member area.

If you have any questions or need any assistance, please feel free to contact your account manager.

Sincerely,

Publisher Management Team

New Ad format at Clicksor – Full page Inter-Ads 2008-05-09

The Full Page Inter-Ads will be displayed while site user is being redirected to another page. This ad format offers relatively high earnings to you with a minimum of $0.009 per view is charged to advertisers. Hence, you could earn an average of $0.0054 to $0.009 per view or even higher! You may find the demo at http://www.clicksor.com/adformat/adformats_interstitial.php . (Please use Internet browser IE6+ or Mozilla1.5+)

You can obtain the Full page Inter-Ads code in your Account under Ad Setup area.

Regards,

Publisher Management Team

Clicksor Easter Amazing Promotion - Free Ad Serving System 2008-03-18

Happy Easter! Are you looking for unique Easter promotions and traffic builders for your site? Do you want to differentiate yourselves to your visitors from the crowd?

Clicksor offers a Free ad serving system to our clients during the Easter week, valid through April 11th, 2008.

Clicksor’s ad serving system is a fully featured ad serving platform, which allow users easily setup and manage all of their online advertisings. This system includes all the current features within Clicksor.com and will also allow you to set up partnerships to exchange ads or traffic with other networks and users.

Summary of Features:

Geotargeting solution
Contextual technology
Graphical report tools
Advanced frequency capping

Download the form (http://www.clicksor.com/newsletters/easter2008/free_ad_serving.xls) and email us at alan@clicksor.com, please write "Apply the free ad serving system" in the email's subject line.

Best regards,
Clicksor Management

Merry Christmas & Happy New Year 2008! 2007-12-14

Dear Clicksor Publisher:

As we approach the end of the year, we wanted to take a moment to thank you for your business this year and make you aware of our holiday schedules that will affect sites approvals and tickets answering.

Our holidays are December 25th, 26th, and January 1st. We will not be available on these days but we will promptly assist you when we return.

We’re looking forward to an exciting 2008, and we're glad you will be a part of it!

Happy Holidays & Happy New Year!

Sincerely,

The Clicksor Management

New Publisher Account ID 2007-07-04

Dear Publisher:

We are bringing you another upgrade to our technology. While our system is being upgraded, we will be providing everyone with a new and unique Account ID. The new Account ID will be 100-P- plus your current Publisher ID which would be structured as: 100-P-#####.

The upgrade will be in effect on July 4th, 2007 at 10 AM EST. If you have any questions, please feel free to contact your Account Manager.

Best Regards,
Clicksor.com Publisher Account Management Team.

Case Study 2007-05-14

Dear Publishers,

Thank you for expressing your interest to participate in our case study. We have published the case study on successful optimization for one of the selected Premium Publisher accounts. The published case study is on www.RapGodFathers.com - a website that has started in 2005, providing latest music news for internet users.

For the full article of the case study, please visit http://www.clicksor.com/case_study.php.

Best regards,
Clicksor.com, Inc. Management Team.

Clicksor Connection: Clicksor Directory Service 2007-05-04

Dear Publishers,

Another Clicksor moment is about to arise, throughout the surveys that Clicksor has conducted we have received many feedback from both our advertisers and publishers with the main objective of increasing their online presence. Clicksor took this into consideration and developed another innovation; we would like to introduce our directory - Clicksor Connection.

In order to show our appreciation for your support with Clicksor we will list your website for FREE on our directory, this is a saving of $250 per year (offer only valid until May 30, 2007). This is another way to obtain more traffic and establish your share on the Internet.

Feel free to sign up at http://www.clicksor.com/directory/signup.php.

It's about time everybody knows your name!


Regards,
Clicksor.com Inc. Management

Publisher Venture Plan 2007 2007-04-25

Dear Publishers,

Congratulations to those who participate in the Publisher Venture Plan 2007. Due to high volume of positive feedback, we would like to further offer this Venture Plan to all of our Publishers.

Venture Plan is a perfect opportunity for our publishers to gain exposure among the Internet while generating more advertising revenue.

To take advantage of this great offer, please don't hesitate to send an email to our Venture Plan Managers at VenturePlan@YesUp.com.

Best Regards,
Clicksor.com, Inc. Management Team