What is the Full Page Ad?

It’s been almost a year since AdBrite launched the industry’s first active interstitial ad unit. We sat down with Eric, a Senior Account Manager at AdBrite, to get some tips on using this cool ad format:

What is the Full Page Ad?

Eric: The Full Page Ad is an ad format that spans the entire user’s screen when it displays. Advertisers use an existing page on their web sites, or use the URL from a microsite, as the ad creative. When Internet users are shown the ad, they get the option of interacting directly with the “advertisement” [site], bookmarking it or skipping it and continuing with the web site they were viewing.

What types of advertisers typically use the FPA? How well does it work for them?

Eric: The Full Page Ad works really well for advertisers who are looking to drive large amounts of traffic to their site in a short amount of time. Summer festival and concert promotions have been beating advertiser expectations handily. FPA also works well for advertisers who are looking to spread a message and want to make sure that they catch the users’ attention, like for TV series and/or movies.

What is one thing that all advertisers need to know about the Full Page Ad?

Eric: That it’s easier than you think to advertise this way. The Full Page Ad literally takes minutes to create because all the advertiser has to do is upload the URL to their site. Also, we show the average number of seconds that a user spends looking at the ad, so it’s great for brand advertisers as well.

What makes successful Full Page advertisers, well, so successful with it?

Eric: The key thing is to create a landing URL tailored specifically for the Full Page Ad. Advertisers will want to make sure that the URL has one or two action items on the page, and they’ll want to make sure that the user will understand clearly what action to take when they see the ad appear.

Which is/was the coolest full page ad you’ve seen recently? Why?

Eric: I’ll go with Prison Break. It totally captured my interest; the landing page is key.

What one thing should all publishers know about the Full Page ad?

Eric: We’ve had some publishers who’ve started working with AdBrite just with text and banner ads, and once they’ve given Full Page Ads a shot, they’ve found that it’s a great source of income. We’ve also seen that traffic on publishers’ sites don’t really decrease, which may be a concern for publishers considering whether or not to allow Full Page Ads on their site.

Interviewer’s note:

Advertisers- Interested in running a Full Page Ad campaign? Learn more HERE.