Adsense is for Everyone

When Google's AdSense appeared, there were a lot of people who doubted Google's
idea would be marketable and actually generate any profits. Yet as we stand here
today it's probably the most well known pay per click venture in the world.
Yes, all those nay sayers ended up eating their own words in the end. And that is
because the folks at Google never go and do something without assessing whether
or not it will be profitable, or exactly how profitable it is.
But of course, as you might very well know, AdSense isn't just profitable for
Google. It's also profitable for the people who advertise via Adwords and very
profitable for publishers who use it to make earnings which are sometimes just
enormous.
So one must ask himself why this is such a good deal for everybody. And the
question in itself is very justified because you hardly ever come across something
that's profitable for everyone in the chain. So why would AdSense be any different.
Well, AdSense is where it stands today, giving benefits for everybody in the game
because it exploits a gap in the Internet's advertising model.
You see, the Internet is a very interactive environment, and its interactions come
from the people who are browsing. They choose whether or not to follow a certain
link and the term "navigating" is probably the most precise one at describing this
situation.
So AdSense is great because it links together buyers and sellers. Yes, you have to
hand it out to Google for a brilliant idea. They know there are people out there that
want to buy stuff and people who want to sell them what they're interested in. And
Google AdSense helps members of the two categories find each other.
It works for the visitors, because the model is very transparent. You don't see a
huge graphic banner which tries to lure you into buying something. You just see a
few words. And if you like what you see you can just click it. It works because
visitors don't have that feeling of someone trying to lure them into spending
money. Ironically, however, they're wrong.
It works for the Adwords advertisers because their ads go everywhere. Not only will
they find themselves listed in Google's search which gets gazillions of hits per day,
up front without working as much for SEO and waiting so much.

Their ads can reach any website that deals with anything similar to what they're
trying to sell. Now you must realize they could never pull of such great advertising
by themselves. And that brings us to the thing that makes Google's AdSense a
publisher's best friend.
It comes from the fact that the ads are contextual, that they somehow related to
the keywords you deal with on your page. Because people or on your site, which
deals with a certain topic, you already know they're interested in that topic.
But, hey, wait a minute, Google knows some companies which want to sell your
visitors something related to their topic. Google wants your visitors, you want
Google's advertisers and the visitors just want to buy stuff. And that is the essence
of what makes AdSense a great deal for everybody.
This is by far the most profitable hook-up deal you're ever going to see anywhere
on the Internet.
So you have to appreciate Google for realizing a killer deal. You have to appreciate
how well thought out, yet simple this scheme really is. Sure, in practice it has a few
quirks but those are minor and, up to this point everyone seems to be enjoying

Why Use Google Adsense?
Undoubtedly, you've heard about Google's AdSense and you are thinking about
giving it a go. But is it really worth placing an AdSense banner on your site?
The answer is a definite yes. You could always have some other banner on your
site, or even use some search of affiliate ad program and that would probably make
you some money, given of course that your site enjoys a healthy amount of
visitors. However with affiliate marketing, it is expected that the visitor from your
website completes a sale before you are remunerated.
But that's nowhere near what you get for using AdSense. There are people who
earn in excess of 100.000 dollars per year by using AdSense. And it doesn't just
stop with making more money. Firstly, the ads are text only. That means they're by
far less obtrusive on your visitors than your average, flashy banner that's designed
to catch the eye of the visitor.
Sure, you'll have to ensure they get better placement, so as to be noticed but
despite that they don't bother viewer’s as much as traditional ads. Think about the
many sites you've seen using pop-ups, floating banners and many other schemes
that will have visitors screaming in anger every time they visit the said website.
You can actually do better than that, annoying people less and still making an
amount of money.
Secondly, the ads are generated based on the contents of your site automatically.
When you use an affiliate ad program, you have to specify certain categories that
your sites belong to.
However, if any page on your site falls outside of these categories, the banners
aren't targeted anymore. And what that means is that you're potentially showing
ads to people who don't have any interest in them and that can lead to
inefficiencies.
With Google AdSense that just about never happens: the ads present on your site
will always be in sync with whatever your visitors are interested in and that adds to
your site's value and to the revenue it produces.
What's more, the look of these banners and their size is customizable, which means
they will feel more integrated with the rest of your site's content, which brings an
increase in your site's overall visual quality as opposed to a traditional approach.

For many people, there's also a great problem with finding people to advertise on
their site as well. AdSense is clearly the easiest solution available to this problem
today.
It's free to join the AdSense program and it almost takes no time at all. The
potential database of websites from Adwords is larger than anything you might
encounter from any competitor, numbering over 150.000 users. This means as
more people compete the CPC or cost per click for search terms will inevitably rise.
Also, setting up AdSense on your site is a breeze, and you can complete the whole
process in less than an hour. It takes a lot less to do then any form of affiliate
advertising which is yet another reason to choose the easy AdSense approach.
All you need to do is add an AdSense banner on your website (other then
registering with the program of course) is to copy & paste a few lines and you're all
done, you get to choose where the banners go, how large they are and how they
integrate with the rest of your site.
For any webmaster out there, that's a killer scheme because it lets you draw the
line between your site's usability level and the amount of advertising you wish to
have. Some people need the money badly while others just keep AdSense running
to pay for the hosting of their website.
AdSense is a great advertising program because a lot of thought has went into
making it "just work for everyone". It works great for the people who use Adwords,
for the webmasters using AdSense, and most importantly for the visitors of the
websites.