Adsense - Pros and Cons

You have that site on-line for quite a while, it’s generating a good number of hits
every day and you're thinking whether or not to use AdSense advertising on it to
make it generate some form of income.
Well this is a description of the pros and cons of this approach to Internet
advertising. AdSense has definitely hit the Internet like something from another
planet and people are very excited about it everywhere. There are negative aspects
to Adsense and alternatives to consider.
AdSense is generally a great tool for webmasters. Whereas, they would use to
worry about how to raise enough money to keep their sites profitable, or at least
keep them on-line those worries are gone.
AdSense allows webmasters to forget about those worries and concentrate on
creating good content for their sites. In fact, the emphasis is now on creating
quality content (often associated with the top-paying words) which will bring you
many visitors.
AdSense can also very well integrated with your website, it's easily customizable in
terms of colors, size and position which means you can experiment with it in any
way you like to maximize your income.
AdSense is a very good means of generating constant revenue on your site. All you
need to do is create some quality content and keep it updated constantly and you
can literally live off your website. A lot of people are doing just that nowadays with
AdSense, so it's become sort of a business in itself.
It's also a great program because you can have the same account advertising on all
your pages. This is great for webmasters with a lot of content because it means
they don't have to create many accounts unnecessarily.
But as stated, above, there are some negative aspects to advertising with AdSense
and here's a small list of such cons.
Clearly the largest negative impact the AdSense program can have on you is
through Google closing your accounts. Most of the time this happens because of so
called 'click fraud', which means somebody would be producing artificial clicks on
your page.

There's one really nasty side to that. It doesn't have to be you making those
artificial clicks. It could very well be your competition doing this in order to shut you
down, or the competitor of whoever is advertising on your page, looking to drive
their marketing costs up.
The earning AdSense brings you are by no means constant. In fact, they're not
even close to that. Anything you do to your site could end up being a big mistake
costing you a great deal of money. It's that kind of pressure that has a negative
impact on you.
First of all, you constantly need to make sure your site is in the spotlight of search
engines when people are searching for whatever it is your site is about.
If you fail to do that you won't have any visitors, and that of course means you
won't have any AdSense revenue. In a way this is nothing new, as any form of
generating revenue on the Internet with advertising has such a drawback.
And finally, another major problem is that you constantly have to feed your site
with better and better content. Now, of course, certain sites are very well geared
towards doing this but with some types of content this is rather hard to achieve.
This is often why the services of a copywriter are employed to generate more and
more content.
When writing original content, the best thing a website owner can do is research a
topic thoroughly and then return to writing with lots of information they can out in
their own words, and show their own opinion on.
So there are the pros and cons of using the AdSense network for generating profits
through advertising. Now the choice of whether or not these work for you is yours.

Google PPC: Content or Search?
When advertising with pay per click Google gives the advertiser two broad options.
Advertising in search results, advertising in websites content or indeed many
choose to do both. Advertising in search means that results are displayed in Google
under searches, and in its distributors search results. Google content advertising
applies to those websites who choose to incorporate “Adsense” into their websites.
As adsense rapidly expands, it is now viewable on millions of web pages throughout
the web. However, many advertisers are shunning this in favor of merely
advertising in search results.
There are several reasons for this, and the first is trust. This has been a result of
smaller websites, through to adsense empires choosing to embark on Click Fraud.
Although this issue occurs in search it is far less dominant. Those who commit Click
Fraud on search are those trying to weaken a competitor’s ROI. With Adsense the
same applies, along with the website owner trying to increase his revenues using
similar tactics.
Another reason why website owners are choosing to market out with content is the
motivation of the buyer when he is on a website. Someone who is on a different
website, other than the advertisers might be there for entirely different reasons.
For example a website discussing the disadvantages of Adsense, would actually
return adverts for those selling “Adsense Websites” for example. People may click
on it, but they are unlikely to buy after reading a negative review. The other reason
could be that the person on the adsense website was actually looking for what is
the best color palette to use. The person therefore would not find the advert
relevant, but might click on the advert in a care free manner.
Adsense websites are also often rejected by the advertiser because they feel it
involves more administration. Checking through websites to see how relevant they
are, and editing their bids to ensure they still appear on a page. With some words
having a network of over 500 websites, it is surely a tedious and expensive task.
Although this is the case, many also find that their Adwords account returns
websites, that don’t even appear to be trying to support their keywords. The
example which is ripe, are those advertising under legal phrases who appear on
adsense websites “terms and conditions” and “privacy policy” pages.

Although many are rejecting content advertising, there are still those who feel it
provides a similar ROI to search. A reason for this can be found through in the fact
that more and more advertisers are only choosing search. As this occurs the
advertiser has less competition so the price of the word reduces. Advertisers are
also finding a good ROI from publisher’s websites who decide to actively promote
the advertiser’s services within their content. An example of this can be realized
from when someone is discussing printing services, and actually directly
recommends the advertiser’s services. This is a positive move for both the publisher
and the advertiser, and a good way for publishers to move forward. Despite this,
publishers still have to remember, to not be too obvious in doing this, or savvy
buyers will definitely calculate the publisher’s intention.
Another reason why advertisers are opting for content is to increase their scale;
however this can also be done across other search engines. The fact however still
exists that those who choose content advertising should choose the Google Adsense
network. It is regulated far and above yahoo’s and others equivalents whilst its
superior network of publishers means the advertisers will benefit from being able to
spread their message through a diverse range of websites.
Despite Adsense being the best PPC content distributor, it certainly doesn’t compare
to search for the advertiser. On search the leads are more qualified, more
regulated, and less fraudulent. This has seen advertisers consistently choose search
over content. Despite this advertiser’s should always test adsense and see if it can
provide the ROI they are looking for. Some advertisers say that content provides a
better return for their business than search. This varies, however in general search
remains King for PPC advertisers.