Success on Adsense – 5 Quick Tips

As you use Google's AdSense for more and more time you begin to learn from the
mistakes of the past, and you slowly begin to realize which of your actions kept
your site from reaching its full potential.
But an important part to making a mistake is telling people about it and teaching
them how to avoid making the same mistake. So this is a list of the top five
mistakes people using AdSense make.
You should read them well, and see if any of them is applicable to your contents. If
it is, you must stop and attempt to fix such errors as quickly as possible.
The first major no-no that everyone seems to be hitting at one point or another has
to do with breaking the rules. Google's AdSense is a great program but it relies on
you respecting a few set rules.
The most important thing is not to create "artificial clicks" through any
means possible. Never click your own links, never ask your friends or close ones
to click the links and never, by any means have your content encouraging the
visitors to click the links. You run the risk of being permanently banned, and that
will definitely damage your revenue.
Failing to comply with Google's terms could have your AdSense account suspended.
And this is why this rule is by all means the most important one of all. It's because
this is the difference between life and death.
The second thing users get wrong a lot of time is having a bad color palette for
ads. Many times this happens because the publishers aren't knowledgeable enough
to change default color palettes.
Others just can't seem to spend enough time in changing those defaults. Having
bad ads that stand out is sure to push people away from clicking; whilst having
something which is clearly visible yet distinctive will.
Third, of course, the position of the ads is probably the key element you should get
right if you want to maximize your profits with AdSense. This is noted in a lot of
places on the web and Google talks about this as well. Google can provide you with
statistics which illustrate what positions work particularly well on your website.

Fourthly, banner ads are also a very bad idea if you're using AdSense. 480x60
type ads are a sure way to drive many people away as most Internet surfers have
developed a natural resistance to such means of advertising.
And last, but clearly not least, is not taking care of the site running the ads.
Because ultimately it doesn't matter how cool the site is itself. If it doesn't have
updated contents and a lot of daily visitors it will probably never earn you any
serious AdSense revenues.
So these are the most important five things people get wrong while using the
AdSense program. But of course if you don't like this means of expressing the
issues, here are the top five things you should do to ensure your AdSense ads are
constantly bringing in that revenue.
Never break Google's policy. Don't make visitors create "artificial clicks" on your
website regardless of the person doing so or the reason. Make sure your ads have
the right colors that blend in with your site, and make sure they're positioned in the
right places to attract as many customers as possible. Always try to avoid using
banner-like (480x60) ads unless you really know what you're doing and constantly
keep your site fresh and up to date.
So with that in mind you should be raising your AdSense revenues in no time.

The Future of Google Adsense
There are many ideas springing up concerning what AdSense will look like in the
future and how the system will change as opposed to what it is now.
Firstly, it's clear that targeting algorithms will become even better and more
powerful than they are now. This has clearly been seen with the Google search
engine itself over the last few years and it should be of no surprise as this happens
with AdSense. Advertisers will appear in more appropriate results and those
advertisers who manipulate their content to allow high paying keywords to appear
may struggle to do this unless it is actually appropriate to their content.
Another thing which is bound to happen is more protection for Adwords advertisers
concerning click fraud. Google acknowledges this to be a very key issue that it
needs to address as quickly as possible and there's no doubt it will happen as fast
as possible. At the moment those who have high levels of traffic, can easily disguise
IP addresses and increase CTR (Click Through Rate).
Google is always keen on improving its products and this has been seen before in
AdSense. The search engine company has introduced site-targeted AdSense CPM,
"smart pricing" and domain blocking and there will probably be improvements that
have already been added by other similar sites.
One such example is the option for the advertiser to have more control over where
the content is being displayed. This could mean blocking your site from displaying
on several addresses that host AdSense banners.
Another idea that has been advanced is that Google will integrate AdSense in other
forms of media like newspapers or television and so on. While this might seem to
be more on the science-fiction side of the facts there's no indication that this might
not happen.
Google have access to an international array of over 150,000 advertisers of whom
may choose to penetrate offline markets in different countries. With Google’s strong
network of advertisers, they may choose to appoint or allow offline distributors to
create a format for Adwords advertising in content, in search and now offline.
More options could be implemented for AdSense publishers, allowing them to
specify keywords of their own. While Google has been reluctant of this there's no
indication that this will not happen in the future.

Also, a lot of people are demanding a clear specification of the pricing policy of
AdSense. Google has given no indication of why this isn't public information but at
this moment it seems highly unlikely that such information will ever be present on
Google AdSense.
Another feature that could find itself into AdSense would be letting website
publishers see which links are generating clicks on their website and based on what
keywords they arrive there.
This could end up being a major issue that could threaten the entire system as it
could perhaps encourage more adsense only websites as profits become more
transparent. A lot of people may make AdSense-only sites, designed just for
making profits through AdSense.
While this is already happening today, it might be foolish of Google to put such
tools in the hands of its publishers.
However, one thing that could happen is a way for users to fix their issues with low
AdSense generated income on their site. This could be done through an on-line
wizard or something similar that would make suggestions to website owners based
on their contents.
But the major buzzword of the day is RSS. The possibility of sending targeted ads
directly to users without requiring any navigation on their behalf is becoming a
reality with RSS. And there are clear signs that Google isn't going to let such an
opportunity pass by.
This is what "interactive television" and similar items have been trying to do for
quite some time now. But the Internet would be a much better medium for this,
because there are no mediums quite as interactive as the Internet.
But in the end, this is mostly speculation and we are bound to have Google
surprising us with new features we would have never thought of.