Why Advertisers support Adsense

This is a typical "no fluff, just stuff" situation. And in the end it means the visitors
will see what they're interested in, not some random cool graphics you throw at
them.
As stated above, site visitors adopt this advertising mechanism, because it is
efficient in leading them to pages of interest and can offer ton of things they really
want to see. Someone coming across an article on adsense was probably looking
for shoes or doing research on shoes when they came across the article.
And most importantly for everyone, including visitors, this scheme can only
improve as the process gets further refined to make ads more relevant to what
you're looking for, not just a couple of keywords on a site.
Nowadays, it is because of AdSense that Internet surfers are looking after more
interesting related things from banners, and the companies behind the site (Google
and the advertiser) need to have better ideas to display, as expectations have
increased a great deal.
So could "Do no evil" actually work in today's cut throat competitive marketplace?
Well, as you can see it can and it does. And you, as a visitor are the one who gets
to enjoy this the most. Advertising becomes less of a burden and more of a benefit,
and is still a benefit you can choose to ignore.
Less obtrusive banners; banners that you're actually likely to be interested in and
click means you'll be less annoyed by surfing the web and feel like you as a visitor
being offered a relevant service.
Although some may feel reluctant to read articles that are there purely to compel
consumers, undoubtedly without this consideration they are useful. Ultimately the
adverts mean that you don’t have to go back to your homepage every time you are
compelled to complete a purchase.

Google is the biggest search engine on the web. It controls over 40% of Internet
searches, and with that it controls pay per click advertising (pay per click). PPC
involves the advertiser paying a rate for every click through (CTR) in which the
advertisers set. As their budget increases, their position increases, and as their
position increases, they get more traffic.
This has lead to over 140,000 companies choosing to advertise with them, and they
advertise in a number of ways. The first way is through is through appearing on
Google searches, the second is through appearing on distributors websites, and the
third is through appearing in distributors search results. As advertisers appear in
Google searches, the question is sometimes asked. Why do they choose to
advertise with distributors as well?
One reason for this is scalability. Those who originally choose to advertise in search
results and who were getting a ROI (return on investment) will decide at one point
that they need to identify other advertising opportunities. With thousands of
websites which have the capacity to display their adverts the advertisers can gain
further exposure very quickly.
Another reason why advertisers choose to advertise in Google distributors websites
is that it gains them further exposure. 60% of internet users do not use Google, so
the advertiser can appeal to a wider audience through choosing to opt for
distribution channels. Many website users may be looking to buy a product such as
a phone, yet instead of coming across a website which sells such a product, they
come across an article. If the article is on a website which contains Adsense then
inevitably advertisers can use this channel to penetrate their audience.
Another reason why advertisers choose adsense is because they trust Google. The
company is renowned for being an ethical company who are fun to work whilst
providing free services to millions worldwide. Advertisers feel that money invested
with Google is safe. Despite the evolution of click-fraud and its inevitable
disadvantages for advertisers they appear to understand that this is an issue which
Google wants to stop and hopefully will eventually. Advertisers are happy that
Google admits a problem exits and provides refunds accordingly.
The trust in Google also stems from a trust in pricing. The pricing is set by market
forces and therefore advertisers never feel that publishers or Google are overpricing
the service. This means that as long as advertisers are able to advertise they will
continue to do so, if not at the same rates.