Tools for Adsense

Another disadvantage in adsense is that it has almost become tacky. Its
appearance on websites that generally appear to be designed in a DIY fashion has
lead people to associate them inextricably. This can only be tackled through
adsense evolving to be more attractive to the bigger brands, whilst those who
currently use adsense are restricted.
Google Adsense also has to tackle the issue of click fraud which is anticipated to
count for over 15% of click through rate in content. This has meant that
advertiser’s who have been particularly affected, have moved away to other
programs or have restricted their advertising to search.
This has meant that there is less competition in content and therefore smaller
revenues for publishers. Publisher’s who previously had high yielding ads, are now
having to alter their content to ensure they get any adverts at all. This has largely
been the fault of the publishers themselves however the issue is one that; if not
addressed could bring adsense to its knees.

Google Adsense also has the disadvantage of not paying enough for their search
program. Other similar programs pay higher rates, and if publishers decide to go
elsewhere then problems will occur for advertisers and publishers alike. Although
Google fail to pay enough for search another major problem with Adsense is that it
does not have a powerful database of graphic adverts. Many advertisers prefer
showing graphically drive advertisements, however this has yet to materialize. As
several other programs exist for PPC graphic distribution problems could occur.
Whilst this may not be a problem for all publishers, many complain that the adverts
within their site do not change, so their repeat visitors fail to see fresh adverts so
therefore fail to visit them. This is a problem which could be addressed through
making adverts rotate. However if adverts rotate then how will that be linked with
advertisers paying a rate per click? These are all problems which Google has to
address to ensure that Adsense remains the market leader.
Adwords on the other hand also has major advantages, and remains the best in the
market. Its CPC rates can be chosen by the advertisers so that even when they feel
that they are not getting the results they expect they can lower their prices whilst
still using the service.
Whilst many issues remain with adsense the program still remains the most popular
amongst publishers, whilst Google Adwords remains the most popular amongst
advertisers; with a database of over 140,000 Adwords will remain on top for the
time to come.

Tools for Adsense
If you're just boarding on the AdSense train, and looking to find a quick way to
make the profits you've seen all being pulled off all over the Internet, you might be
interested in a couple of tools.
These software tools are designed to aid AdSense publishers in getting a better
understanding on how traffic flows through their site. Some will help you in
understanding which keywords gain you more money and which locations give you
the best AdSense payment.
One of the best such tools available is AdSense Secret from Joel Comm which
allows you to have a better understanding of which ads and formats actually get
more clicks and which are useful or nearly useless.
This program works by tracking views and clicks on all the publisher's pages. It
even goes as far as offering you the possibility to see which referrer each visitor
came in through.
There's a free tool called SynSense
(http://www.singerscreations.com/RSS/Posts/235.asp) which is more of an
AdSense monitoring tool. This sits in the tray and offers actualized AdSense stats as
you hover your mouse over its icon. It's a very nice tool for those which like to be
informed on how their AdSense is doing at all times of the day.
Google provides you with stats in a csv format on their site. So someone made a
tool that can automatically download such files and extract a lot of information from
them. The name of this tool is CSV AdStats and it is available from
http://www.nix.fr/en/csvadstats.aspx?q=download
It has a large number of features, including the possibility to highly customize
reported stats, exporting data and charts to other formats. It's in French but the
language can very easily be changed to English.
Of course any tool can only access these stats as often as 15 minutes but the
authors are well aware of that fact and none of these tools will get you in trouble
with Google because of that.

If, however, you're browsing content most of the time, and your tool of choice is
the Firefox Internet browser, there's an extension for this program that allows you
to view the stats in your status bar.
Again, this software is aware of Google's 15 minute rule and enforces its usage, 15
minutes being the minimum time between updates. The Google AdSense notifier
for Firefox can be obtained from http://code.mincus.com/?p=3
There is also a program called Golden Keywords out there that helps you in getting
the best keywords for your site. It's really efficient and very easy to use. It does
come with a price tag though; it can be obtained from Keyword Elite
So as you can see, software developers are making more and more programs
meant to help you in your quest to maximize your AdSense profits. But before you
go out looking for them remember that Google has a few features of its own as
well.
It does offer some reports (albeit a bit more limited) and using the 'channels'
feature is a good way of finding out which ads on your site are really bringing in
most of the revenue.
Be on the lookout as new tools appear daily and make sure to invest time in your
site, as that is the real key in success with AdSense.