Word Tracker

You can also try out a tool called Word Tracker. What this tool can do is tell you
how many sites are already using the same keywords. Learn from this lesson and
don't try to use the words that a lot of people are already using.
Also, a great aid may very well be found in Google itself. Search Google for any
keywords you may wish to include in your pages and look at the results. The results
on the left will probably be your competitors (and if they have Google AdSense ads
on their page you can bet then are) while the links on the right display ads relevant
to your search.
If your search doesn't yield any AdSense results then you might want to reconsider
including those keywords in your site.
Make sure you don't use any dead words (words that don't get any links on
AdSense other then public ads. That is probably the most important thing you
should be doing.
Of course these are only a few methods of getting out of the dead zone and starting
to make serious money with AdSense. If you've seen a lot of people with "not so
hot" websites generating a lot of AdSense revenue, using these tips can get you
right behind them (or in front if you're really smart) very fast. Although this is the
case it is also very important to remember that having the highest paying words
does not mean that you make the most money. You have to also consider how
many times the advert is clicked on.

Where Adsense Should Appear
When deciding whether to incorporate Adsense into your website there are several
factors to consider. Many feel that it diminishes their brand, whilst others see it as
a useful tool for visitors which creates revenues and makes their content profitable.
The choice can largely come down to the commercial goals and the purpose of your
website. Many businesses who sell products decide to place Adsense adverts within
their website. This would appear to be a strange choice, opening up opportunities
for rivals to promote their service or product to your potential customer base.
Many publishers claim that they are only doing this to allow companies who provide
ancillary services to advertise. These claims have some merit, as those who for
example sell pillows could provide those who sell bedding with an opportunity to
advertise.
Although this would make sense, there are still those online retailers who allow
rivals to penetrate their audience. Many claim that there are still benefits in
allowing your direct competitors to advertise within your website. One of these is
that ultimately if visitors wish to see your competitors they would be able to see
them through a Google search regardless. This may be true however the thought of
an established brand like coco-cola having a Pepsi advert in their website is not
even a possibility.
Another factor which is considered in this situation is that publishers do not feel
that Adsense is effective in making conversions. They feel that visitors who would
click on adverts are not highly qualified customers, as they would quickly navigate
to the materials or products that interest them if they were.
Despite Adsense being a questionable choice for online retailers, it is surely a good
supplementary service for other varieties of online publishers. For example, a
website which provides a free service like dictionary.com gets high levels of traffic,
and is able to make their service profitable through adsense. This has been the
case for Bloggers who originally provided content free of charge, being unable to
reach the scale that is necessary to contract with advertisers directly.
This could also apply to other previously free services, including wider forms of
information broadcast, and news for example. In 2006 a man who later published a
selection of Videos claims to make $19,000 a month through adsense, claiming that
he was also contacted through Google to help him increase the CTR (Click Through
Rate) that he achieved. The thought of success like this has been a major factor in
stimulating online publishers to opt for Adsense.

Many publishers also claim that adsense makes their website look more
professional. Those who are able to contract with advertisers are generally seen to
provide a service with large appeal, and therefore those unfamiliar with the
program may feel that the Adsense advertiser is in this position.
Adsense however, is also aligned with those publishers who use the service purely
to provide links to adverts. Everyone has done a Google search, clicked on an
Adwords advert and came into a website which reads top ten resources on… This is
a major problem, as is generally something that surfers find frustrating. If people
see that it says adverts by Google, and they then see adverts by Google on another
site, they may align that site with consumer unfriendly practices. This is therefore
an issue which Google has to address, to maintain Adsense as a reputable service.
Regardless of the disadvantages and the websites for which the service may be
inappropriate it is still a useful tool for website visitors. Those who visit a website,
and click on a link provide revenues for the publisher, whilst those who provide free
services are able to generate revenue.
The only fear that Google has, is that rival PPC programs offer better deals to
publishers and they decide to go elsewhere, therefore taking advertisers with them.
However, ultimately it is best for advertisers and publishers if they largely remain in
same PPC circuit.

Turning Traffic in to Adsense Traffic
If you've been running AdSense ads on your site for quite a while and you feel that
you aren't making as much cash as you could, in 99.99% of cases you're right.
Most people feel frustrated that they cannot generate the revenues they expected,
and this is down to traffic levels as well as click through rates.
There are many ways to turn traffic into AdSense traffic and here is a short list of
them with a description for each.
The first thing that you need to do is tune up your site's contents. While for some
people this isn't an option (if you're running a forum for example it's a lot harder)
most people can make their AdSense sites veritable cash cows.
To begin, you should find out what your site's keywords are. This is a basic
technique in SEO (search engine optimization) known as keyword density
verification. A good tool for this job is SEO Density Analizer.
You should then take this list of words and search the Overture Search Inventory or
Google Adwords Sandbox to find out what other words could be doing better then
what you currently have.
From that point on try to keep your site focused on the things that appear mostly in
the keyword suggestions you receive. Try to include those keywords, or at least
some related keywords as often as you can in the links on your site.
Because of the way Google AdSense works this is a sure way to increase your
earnings because you'll get better ads in your AdSense banners, similar to how you
would get a better Google PageRank.
It's also important that you continuously add new pages to your site. This is very
important, as the more pages you have, the higher the chance is that you'll get
more hits on your ads.
It's also very important that you choose the appropriate formats for your AdSense
banners and the best locations for them. While this is a much wider subject you
should generally know that the top three Google AdSense formats are:
336x280 large rectangles 300x250 medium rectangles and 160x600
skyscrapers.
Make sure you choose the appropriate colors for the ads, as making them too
different from your site's content (or just different in a bad way) is sure to make
visitors regard them as banners which have nothing to do with the site itself.

Make sure these ads are positioned where they'll generate the highest amount of
profit. Most times, that location is said to be right before the beginning of your
site's actual content.
On pages with a long text body, you might find skyscrapers to do better, simply
because users get exposed to them for more time. Also, for sites with news or
similar items, you might find a good position to be at the bottom of your content,
because that's when people are finished reading your story and are looking for
something else to do.
You should use more AdSense units if you have a lot of text on your page. Just
make sure not to overdo it because you might find that you will get a lot lower CTR
and lower revenues then you were getting in the first place by employing this
technique inappropriately. You can add as many as three units, so use them wisely.
There's a Google AdSense Preview Tool that will let you visualize what ads would
get served on your page and it can come in very handy as a testing mechanism.
Just make sure you respect the AdSense policy regarding click fraud. As a pointer
you could place a picture next to your adds, just make sure to leave some room in
between in order to make sure this isn't regarded as encouraging visitors to click
the link.
Of course there are more ways to increase AdSense traffic from your site, but these
should serve as a good starting point for income maximization.