Text v Graphic on Adsense

Google Adsense provides advertisers and publishers with the opportunity to place
adverts in both text and graphic format.
As advertisers decide to put adsense into their website over banner advertising, the
question still remains. Which is the best for advertisers and which is the best for
publishers?
On one hand advertisers may feel that image adverts are more responsive yet less
likely to stimulate a sale. On the other hand text adverts may convert more, whilst
being less visible to the consumer.
Text based adverts are considered the least intrusive of the two formats. However
does that mean that Graphic advertising is better? Consumers are used to graphic
advertising from signing into free email accounts, and from using other web based
services. Through being used to graphic advertising they have almost programmed
their selves to ignore it. Through the adverts being untargeted, the consumer is
used to brand advertising which they feel is generally less purposeful. This may
cause the consumer to ignore the graphic advert from the assumption that it will be
the same.
Text adverts are not forced upon surfers. Through being less obvious some people
will not see them at all, however those who do see them, and read them are
significantly more likely to click on them. This is for a number of reasons, but the
first is that they provide more information. Generally, someone who is reading text
on a page is not going to be fully satisfied by what they read, and if they check
adsense adverts they will most likely read something which will further supplement
whatever their intention is next. With an image advert, it is far more of a gamble
for the surfer.
Graphic advertising is often paid per impression. This is because the advertiser may
be trying to promote their brand, instead of promoting a specifically useful service.
They therefore are assumed to have worse conversion rates, and with this text
adverts are in the consumers eyes more effective. However, if the text contained
within an advert was placed in graphic format, which would be the most effective?
Well firstly it can assumed that the surfer will be more likely to view it, however if
there were multiple image adverts appearing next to each other they may feel
overwhelmed.

Graphic adverts are also harder to regulate. Let’s consider Google allowing adverts
to be changed frequently and without regulation. The advertiser could claim
affiliation from the website they are advertising on, and contain keywords such as
“iPod” which cannot be contained within a text advert. Although more regulation
and quality control could be in place, a pornographic image for example could be
made to appear in an advertiser’s adverts unknowingly.
Text adverts also have a broader market appeal, as advertisers don’t generally
have the in house resources to create an image advert, but do have the in house
resources to write a text advert. This could mean that a wider array of advertisers
find text advertising accessible, through text adverts being less burden on the
advertiser, and being easy to change.
Text adverts are also cheaper for the advertiser to create, where as a graphically
designed advert may cost in excess of $200. Through removing this fixed cost
advertisers may be willing to allot a higher rate to advertising itself; thus benefiting
the advertiser and the publisher.
Text advertising appears to be the preference of the advertiser. They pay a CTR
(click through rate) and only receive targeted traffic. This removes risks from
businesses that previously had to worry that adverts were not only seen, but
clicked on and stimulating sales. As CPC (Cost Per Click) is more relevant to text
adverts, advertisers are able to gain exposure without needing a high click through
rate to be effective.
The big brands are willing to advertise in both formats however the broad market
appeal of text inevitably makes it the winner. As flash websites disappear with
image adverts, it is becoming clear that text and information is the preference of
the website users.

Top Paying Keywords
In people's search for higher incomes from Google AdSense a lot of AdSense
publishers are looking to find those keywords that really bring the best income
possible. The higher an advertiser pays for a keyword, they more the advertiser
receives when they click on a link.
But how can you find such words for your site? Well, the answer to that question
depends a little on who you are and what you're prepared to do to get those
keywords. But the general good news is that you can indeed find such words if you
need them.
Of course, if you can afford such a solution, one of the best ways of getting your
hands on those words would be to pay for them. There are specialized companies
that do business by finding people good keywords, not only for the purpose of more
AdSense revenue but for search engine optimization as well.
Such a service can be found on "Keyword Elite" and this is a no-brainer to getting
relevant content on your site and increasing your revenue by a whole bunch
quickly.
Of course, if such a solution does not work for you, you can ultimately resort to a
method of personal investigation. That means you try out keywords by yourself and
see which ones work better or worse for yourself.
While you might also be doing this for the first method (paying someone else to get
the keywords) it would probably be better than this because you'd at least be
narrowing down search to certain items.
While you're trying this make sure to keep using AdSense's 'channels' feature along
the way as it can be a very good way of letting you know which sections of your
site are generating income and which aren't.
Of course, you can also yield a great amount of help from AdSense's arch enemy
Overture. Overture gives you the possibility of entering keywords and finding out
not only how much advertisers are paying to get them on your page, but how much
people are clicking on the words as well. This service can be found at:
http://www.pixelfast.com/overture/