Positioning of Adverts

After using AdSense for a while you must have begun to ask yourself if there's
anything you could do to improve your AdSense based earnings. But before you go
on experimenting with this and that setup you have to realize a couple of things
about positioning.
The first thing you should know is that there is no universal position that is
guaranteed to improve your earnings. That being said, the part above about
experimenting is meant to be taken literally. You have to try as many setups as you
can to find the solution with the greatest benefit.
But, of course certain places usually work better than others. Of course, Google
recognizes this and they publish a "heat map" of how much revenue ads placed in
certain portions of the page can bring you. Experimenting is often the best way you
can find, what suits the sub conscious mind of your audience.
Generally the most profitable ads are placed within the main content, generally
right above it. But this is by no means a rule and there are some exceptions to it.
One known exception is having a news site or something similar to a new site.
If this is your case, you will often find that you generate more earnings by placing
your ads at the bottom of the content, right before comments begin. This is
because as users finish reading a story, they have a short moment where they're
looking for something more to do. And your AdSense ads can offer them that
something.
Also, placing ads to the left side of your page seems to work better almost all the
time. Of course, this is logical because text is generally written from left to right
(unless you come from certain countries where it's the other way around).
People will finish a sentence and return their eyes to the left position, which means
they have a higher chance of spotting your ads.
Also, there's a bit more to this then just having ads visually in the right place. If
you have more than one ad you have to worry about where they're located in the
code as well. And there's a very good reason for this concern.
AdSense fills the ads in the order it finds them in the source. That means that if the
first add you have in the code isn't the one generating the highest revenue, you
may soon start to lose money, rather than earn more.

This is because if AdSense doesn't have any more ads it will supplement your space
with public service ads or just leave it blank altogether. That means that, if you're
unlucky, you could end up with your most profitable locations not having any good
ads at all. To supplement your revenues
There are other issues with how many ads you should place in your site. The
problem is that if you have too many, rather than generate more income, you'll
have a lower click through rate, as visitors tend not to follow ads from the places
where these come in excess.
You have to constantly keep track of how the users interact with your site. Keep an
eye out for where the visitors will be looking at your site most. This is generally the
place where you want to use your first ads. Also try not to place ads in annoying
positions as that can guarantee a lower click through rate.
Of course, you always need to have ads that blend in with your content and
generally don't make the visitor's presence on your site an unpleasant one. The key
is providing an enjoyable experience for your visitor, whilst generating revenues
from their exploration.
And again, ultimately the best revenue will be earned through a lot of
experimentation. Be sure to use AdSense's channels feature and be on the lookout
for how certain ads in your pages are doing whilst altering the positions to better
supplement your earnings.

SEO for Adsense
If you've been using Google's AdSense on your pages you obviously feel the need
to somehow generate even more traffic for your website, which in turn would
translate to more AdSense click and a higher income.
But who do you do this? Well, the major way you'll get visitors to see your website
(other than using Adwords, which is encouraged as well) is to use some techniques
to have search engines send more and more users towards your page, by ranking
high in search results for your topics of interest.
Believe it or not this is a technique, better known as search-engine optimization or
simply SEO. So here are a bunch of tips that come handy under every amateur or
professional optimizer's belt.
The first thing you need to take care of is the actual source code and layout of your
page. This has to be kept as simple as possible. The problem comes when AdSense
and the search engines themselves begin to have troubles in extracting the most
relevant keywords on your site because of a too complex layout.
Secondly, try to have each one of your pages target only one specific topic. This
way it is a lot easier for them to get indexed properly and for the AdSense ads to
be consistent with the content of the site itself.
Also, try not to include too many hyperlinks in your page as well. This also means
you should try not to use too many AdSense ads on your page either.
If there are certain keywords you wish to target, make sure the word you wish to
target is present in the title, in the first paragraphs as well as in the name of the
file. While you're at it you might want to ensure the word springs up in the page's
last paragraphs.
And of course, it's very important for your content to have original and compelling
content. How do you do this? Well the easiest way to do it is to find something
you're really passionate about. That way, providing you give it a lot of effort you're
bound to have a great page quite fast.
If the content you use in your site is in the public domain (which is highly
discouraged) make sure that you at least give it an original title, and add an
opening and a closing paragraph of your own.

This takes a little while, but if, after waiting, you still can't find your page near the
top, you should try rewriting your title and your first and last paragraphs. It doesn't
take much; often just changing a few words will give you the right results.
And of, course there's the use of keyword tools that may aid you in finding some
good keywords to include on your page that will drive visitors to your site more and
more.
So those are about the basic techniques in search engine optimization. You can find
a lot of computer tools to aid you in doing this, and of course, Google is a great
place to search for this.
In the end, you'll find that SEO is a complex topic, and entire books have been
written on the topic as well. You might find that you have a lot of optimization you
need to do in order to get more and more visitors to your site and clicking those
precious AdSense banners.

Adsense and the Surfer
AdSense is an easy program to grasp: it's a great form of an advertising bringing a
lot of benefits to every person in the chain. And of course, seeing the results it can
have on a business (and a publisher) people encourage this form of publicity.
For the browsing audience this is probably the most straightforward model
available, because they can be directed to a lot of new sites they wouldn't have
otherwise found. Needless to say, if you have an AdSense banner on your site, and
a large number of visitors you'll know it offers a great financial benefit.
But why does it work for the people clicking the links, as opposed to a standard
approach?
It is aided by today's society. With bloggers and information based articles on the
internet, people may be encouraged to complete purchases, which adsense can
provide links to relevant suppliers whilst also benefiting the publisher.
And the good thing about this is that it works for site visitors as well. In fact Google
realized that by pleasing the people who are looking for something, and directing
them to what they need faster, everybody wins.
It is because of this that a lot of websites promote through AdSense in both content
and search. They do it because they ultimately learned that it works for everyone.
If we look in the past, we can realize that this kind of publicity has a great impact
over the people, especially in the last few years. When we enter on a web site and
we see a graphical banner, our first idea is to cancel it out of our mind, because it's
of no concern to us.
That's why traditional banner advertising is wrong. It's precisely because people are
becoming savvy that they don’t look at a flashy banner because they think they'll
be losing their time with it.
We've gotten accustomed to banners that don't interest us. And we're accustomed
to them having nice graphics. So we naturally associate the two things and think
that a banner with nice graphics has nothing to tell us.
But we might look at a text-ad because we've grown accustomed to them being
targeted at what we're looking for. Basically these advertisements have marketed
themselves into being looked at by any visitor.